Pixar was looking for a new way to boost its product sales through digital media. The challenge was to reimagine ways to enhance experiences with Pixar products, leveraging the growth of premium retailers’ online stores, such as Liverpool and Walmart.
We produced rich content in the form of videos and animated web banners fueled by digital ads, alongside influencer-led marketing with animated product videos, podcasts, IGTV contests and commercial bumpers at the beginning and end of videos for audiences to better visualize Pixar’s content.
We launched campaigns that obtained up to 10.9M impressions and 217k interactions. We developed the very first podcast entirely devoted to Pixar, where Pixar Fest and all its products were discussed. We created a contest streamed on IGTV with great audience participation and high interaction levels via live comments. Pixar-themed product animated videos were successfully advertised to great outreach and widespread acceptance.